FAQ
What is intellectual property (IP)?
Intellectual property encompasses unique creations such as trademarks, patents, copyrights, and designs that are legally recognized and protected. This includes everything from brand names and logos to written and artistic works.
Which industries are most affected by counterfeiting?
Counterfeiting poses a threat to a variety of industries, particularly those with high-value or easily replicated products. The most vulnerable sectors include pharmaceuticals, luxury goods, electronics, fashion, and consumer goods.
On which platforms are counterfeit goods commonly sold?
Counterfeit goods are sold through a myriad of channels, including online marketplaces, standalone websites, and social media platforms. These outlets often host sophisticated replicas that are difficult to distinguish from genuine products.
How can I identify a fraudulent website?
Look for signs such as lack of SSL certification, mismatched domain names, limits on purchase quantities, inaccuracies in legal documents, and disconnected contact details. Additionally, check if social media links direct you to the brand’s official accounts.
What are the benefits of protecting my brand with Procertia?
Procertia offers comprehensive solutions to monitor and enforce your IP rights online, ensuring control over your brand’s representation in the market. This leads to improved market positioning, increased sales, and protection of your brand’s reputation.
How is infringement detected and handled by Procertia?
Our proprietary algorithms, combined with expert analysis, identify infringements effectively. Verified violations are swiftly acted upon, with a high success rate in removing infringements across compliant and non-compliant platforms.
Are counterfeit products legal?
The production, sale, and distribution of counterfeit products are illegal in most jurisdictions and can lead to severe penalties, including imprisonment. Counterfeiting not only harms the brand owners but also deceives consumers and undermines the legal market.
How do counterfeit products enter the market?
Counterfeit goods are often produced in regions with less stringent regulations, such as certain areas in Asia, and are distributed globally through complex networks that include both physical and digital marketplaces.
What constitutes an intellectual property infringement?
Intellectual property infringement occurs when someone uses your protected IP without permission. This can include trademark counterfeiting, copyright piracy, patent infringement, and misuse of designs.
Is trading in the gray market illegal?
While gray market goods are authentic, their sale occurs outside of authorized distribution channels and is not illegal. However, it can undermine your brand’s integrity and control over pricing and distribution.
How does Procertia’s protection service work?
Using cutting-edge AI technology, Procertia scans multiple digital platforms to detect and act against IP infringements swiftly. Our system prioritizes threats and facilitates rapid removal of infringing content, providing extensive online brand protection.
What if an infringement cannot be removed?
If removal efforts on non-compliant platforms fail, Procertia provides digital evidence suitable for legal proceedings, ensuring that you have the necessary support to protect your IP rights judicially..